Description: Promo2, Paperback by O'Guinn, Thomas; Allen, Chris; Semenik, Richard J., ISBN 1133372457, ISBN-13 9781133372455, Brand New, Free shipping in the US Created by the continuous feedback of a "student-tested, faculty-approved" process, PROMO 2e delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with CourseMate that includes an in addition to a set of interactive tools all at a value-based price and proven to increase retention and outcomes. PROMO 2e is written in a concise style with plenty of real-world examples to illustrate the concepts of promotion and give students a glimpse into the industry and the challenges it faces.
Price: 88.9 USD
Location: Jessup, Maryland
End Time: 2025-01-02T04:56:38.000Z
Shipping Cost: 0 USD
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 14 Days
Refund will be given as: Money Back
Publisher: Cengage Learning
Edition: 2
Publication Year: 2012
Topic: Marketing / General, Advertising & Promotion
Book Title: Promo2
Number of Pages: 368 Pages
Language: English
Genre: Business & Economics
Item Weight: 28.9 Oz
Author: Thomas O'guinn, Chris Allen, Richard J. Semenik
Format: Trade Paperback
