Description: This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of Marketing Management, the text features new classical and contemporary cases, new interdisciplinary and cross-functional implications of business management theories, contemporary marketing management principles and. futuristic application of marketing management theories and concepts. The core and complex issues are presented in a simplified manner providing students with a stimulating learning experience that enables critical thinking, understanding and future application. Each chapter features a chapter summary, key terms, review and discussion questions and a practice quiz. Throughout the text there are also specific teaching features to provide students and instructors with an enhanced pedagogical experience. These features include: The Manager's Corner: These sections provide real-world examples that instructors may highlight to exemplify theory or as mini-cases for discussion. Marketing in Action: These sections ask students to apply concepts and theories to actual business situations.Web Exercises: These mini sections provide students with real world issues and suggest websites for more information. In addition, the authors provide ancillary lecture notes and Solution/Instructors manual online to aid instructors in their teaching activities.
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Location: Hillsdale, NSW
End Time: 2024-11-06T19:57:34.000Z
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Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 60 Days
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EAN: 9783030669157
UPC: 9783030669157
ISBN: 9783030669157
MPN: N/A
Item Height: 4.8 cm
Original Language: English
Edition: 4
Book Title: Marketing Management : Past, Present and Future
Number of Pages: Xxviii, 880 Pages
Language: English
Publisher: Springer International Publishing A&G
Topic: Marketing / General, Consumer Behavior, Commerce, Management
Publication Year: 2021
Illustrator: Yes
Genre: Business & Economics
Item Weight: 53.6 Oz
Item Length: 9.3 in
Author: S. M. Riad Shams, Michael R. Czinkota, Massaki Kotabe, Demetris Vrontis
Book Series: Springer Texts in Business and Economics Ser.
Item Width: 6.1 in
Format: Hardcover