Description: This new, perfect-bound soft-cover book is from the inventory of a closed college book store, Trinity Books, Ltd., Wichita Falls, TX. There are no creases to covers or spine and no inventory markings. There are signs of shelf wear and customer handling. A few pages at the back of the book are bent due to sloppy packing. Last copy.Management Strategy: Sustaining Competitive Advantage, 1st edition, by Alfred Marcus, is a strategy book which focuses on how making winning moves is dependent upon finding profitable patterns that repeatedly meet customer demands for solutions. Where many strategy books have lost sight of the purpose of strategy and fail to show how decisions actually affect business performance and ultimately, outcomes, Management Strategy focuses on the types of analyses the industry, environment, and a company's internal resources require to make effective strategic moves. In eight chapters, this textbook builds upon the analysis process and demonstrates how strategy impacts an organization's position in comparison to its competitors, both in terms of the cost and quality of its products and the scope of businesses in which it is involved (vertical and horizontal integration), as well as its global versus domestic reach. The outcomes that come from analyzing an organization also determine the extent to which the organization will strive to be an innovator as opposed to being a follower.
Price: 13 USD
Location: Wichita Falls, Texas
End Time: 2024-11-13T14:29:37.000Z
Shipping Cost: 4.63 USD
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 14 Days
Refund will be given as: Money Back
Subject Area: Competitive Advantage
Publication Name: Management Strategy : Achieving Sustained Competitive Advantage
Item Length: 9in
Publisher: McGraw-Hill Higher Education
Subject: Management
Publication Year: 2004
Type: Textbook
Format: Paperback
Language: English
Item Height: 0.3in
Author: Alfred A. Marcus
Personalized: No
Educational Level: Adult & Further Education, High School
Level: Advanced
Country/Region of Manufacture: United States
Item Width: 8in
Item Weight: 0.7 Oz
Number of Pages: 216 Pages