Description: Further DetailsTitle: What Is Marketing?Condition: NewEAN: 9781422104606ISBN: 9781422104606Publisher: Harvard Business Review PressFormat: PaperbackRelease Date: 10/01/2006Description: This book explores what marketing is and how an enterprise can differentiate itself from others in attracting and retaining customers. The book is organized according to the design of the first-year marketing course in the two-year MBA program at the Harvard Business School. Each chapter of the book is written by HBS faculty and used by MBA students in preparation for classroom participation. The book consists of three parts: the analysis of marketing opportunities, the formulation of marketing strategy, and the execution of that strategy.Language: EnglishCountry/Region of Manufacture: USItem Height: 236mmItem Length: 154mmItem Weight: 277gAuthor: Harvard Business Review, Alvin J. SilkGenre: Business & FinanceRelease Year: 2006 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Publication Name: What Is Marketing?
Title: What Is Marketing?
EAN: 9781422104606
ISBN: 9781422104606
Release Date: 10/01/2006
Release Year: 2006
Country/Region of Manufacture: US
Book Title: What Is Marketing?
Number of Pages: 224 Pages
Language: English
Publisher: Harvard Business Review Press
Item Height: 0.7 in
Topic: Marketing / General
Publication Year: 2006
Illustrator: Yes
Genre: Business & Economics
Item Weight: 9.8 Oz
Author: Alvin J. Silk, Harvard Business Review Harvard Business Review
Item Length: 9.3 in
Item Width: 6.1 in
Format: Perfect
