Description: Handbook of Customer Engagement in Tourism Marketing, Hardcover by Rather, Raouf A. (EDT); Ramkissoon, Haywantee (EDT), ISBN 1802203931, ISBN-13 9781802203936, Brand New, Free shipping in the US Providing an overview of current research and empirical applications, this Handbook serves as an authoritative and comprehensive guide to customer engagement in the tourism industry. Addressing important challenges, contributions from a global range of scholars explore an array of strategic and tactical issues including understanding and managing customer engagement as well as the metrics for capturing, measuring and implementing engagement methods. Covering the significance of customer engagement in broader tourism marketing practices, this book highlights the current emerging issues in the field and applications across different contexts and sectors. With practical applications of concepts through case studies pre-, during and post-COVID-19 pandemic, it develops a rich narrative around customer engagement in evolving technological environments. Chapters further forecast potential developments in the field in the wake of current issues and challenges. This will be a crucial read for students and scholars of business management, economics and geography, particularly those focusing on marketing and tourism and hospitality management. The practical guidance offered will also make this helpful for policy makers, planners, marketers and managers in the tourism industry.
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Book Title: Handbook of Customer Engagement in Tourism Marketing
Number of Pages: 382 Pages
Publication Name: Handbook of Customer Engagement in Tourism Marketing
Language: English
Publisher: Elgar Publishing, Incorporated, Edward
Item Height: 1 in
Publication Year: 2023
Subject: Marketing / General, Customer Relations, Consumer Behavior, Industries / Hospitality, Travel & Tourism
Type: Textbook
Item Weight: 25.8 Oz
Author: Haywantee Ramkissoon
Subject Area: Business & Economics
Item Length: 9.4 in
Series: Research Handbooks in Tourism Ser.
Item Width: 6.4 in
Format: Hardcover
