Description: Brand Flip, The by Marty Neumeier Estimated delivery 3-12 business days Format Paperback Condition Brand New Description Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. Youll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment. In the 13 years since Neumeier wrote The Brand Gap, the influence of social media has proven his core theory: A brand isnt what you say it is - its what they say it is. People are no longer consumers or market segments or tiny blips in big data. They dont buy brands. They join brands. They want a vote in what gets produced and how it gets delivered. Theyre willing to roll up their sleeves and help out - not only by promoting the brand to their friends, but by contributing content, volunteering ideas, and even selling products or services. At the centre of the book is the Brand Commitment Matrix, a simple tool for organising the six primary components of a brand. Your brand community is your tribe. How will you lead it? Author Biography Marty Neumeier is an author, designer, and business adviser. His previous "whiteboard" books includes The Brand Gap, widely considered the foundation of modern brand-building; ZAG, named one of the "top hundred business books of all time" for its insights into brand strategy; The Designful Company, a guide to building a culture of nonstop innovation; and The 46 Rules of Genius, which lays out a universal map to innovation mastery. In 1996, Neumeier founded Critique magazine, the first journal about design thinking. He has worked closely with innovative companies such as Apple, Netscape, Sun Microsystems, Adobe, Google, and Twitter to help advance their brands and cultures. Today he serves as Director of Transformation for Liquid Agency in Silicon Valley, and travels extensively as a workshop leader and speaker on the topics of innovation, brand, and design. Details ISBN 0134172817 ISBN-13 9780134172811 Title Brand Flip, The Author Marty Neumeier Format Paperback Year 2015 Pages 160 Publisher Pearson Education (US) GE_Item_ID:94973668; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys
Price: 25.27 USD
Location: Fairfield, Ohio
End Time: 2024-11-22T07:02:58.000Z
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
ISBN-13: 9780134172811
Book Title: Brand Flip, The
Number of Pages: 160 Pages
Publication Name: Brand Flip : Why Customers Now Run Companies and How to Profit from It
Language: English
Publisher: Pearson Education
Item Height: 0.8 in
Subject: Marketing / General, Entrepreneurship
Publication Year: 2015
Item Weight: 8.6 Oz
Type: Textbook
Subject Area: Business & Economics
Item Length: 8 in
Author: Marty Neumeier
Series: Voices That Matter Ser.
Item Width: 5.2 in
Format: Trade Paperback
